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Steve Harrison |
Steve Harrison’s company has helped more than 15,000 authors and entrepreneurs get free publicity for their books and their businesses.
Steve and his staff provide training, resources, coaching, services and teleseminars designed to help you get a lot more exposure for your message, your book, or your business.
His company, Bradley Communications Corp., has helped launched such bestsellers as Chicken Soup for the Soul and Rich Dad Poor Dad. His clients have gotten publicity in such media outlets as Oprah, Good Morning America, Today, Fox News, The View, Entrepreneur, and USA Today.
He and his brother Bill produce many publications and programs such as: Radio-TV Interview Report (RTIR), the ezine producers read to find guests, the National Publicity Summit, BestsellerBlueprint.com, and the Quantum Leap Publicity & Marketing Program for Authors and Entrepreneurs. Steve has been happily married for 23 years to his wife, Laura and lives in suburban Philadelphia.
Call Handout (fill in answers as you listen)
“The only thing holding me back is _____________!”
What’s the easiest way to make a million dollars?
1 person pays you…… $1,000,000
10 people pay you……... $100,000
20 people pay you……..... $50,000
100 people pay you…….... $10,000
200 people pay you……… $5,000
500 people pay you……… $2,000
1000 people pay you……...$1,000
2,000 people pay you…….… $500
5,000 people pay you……..… $200
10,000 people pay you…..…… $100
3 Reasons People Buy Big Ticket Programs
Reason #1 ___________________________________________________
Reason #2 ___________________________________________________
Reason #3 ___________________________________________________
5 Questions to Ask to Find the Money In Your Message
5 Steps to Find the Money in Your Message
7 Popular Formats for Big Ticket Programs
8 Mistakes to Avoid
Three P’s
1. Program
2. Persuasive _________________________________________________
3. _________________________________________________________
What’s the most someone has paid you for one on one work or to speak? $____________
What would a Big Ticket Breakthrough be worth to you?
$ ________________ x 12 =
$ ________________ x 52 =
$ ________________ x 156 =
Assess Your Current Situation
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Simply answer each question yes or no |
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1. Are you clear on exactly who your best target market is – the people whom you most enjoy serving and who will pay you the most money for what you do?
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2. Do you know how to shape and present your message so that it will appeal to your target market and they will pay you very well for what you do?
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3. Are you completely clear on which parts of your message, talents, and expertise are the most marketable? |
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4. Do you currently have a big ticket program for which people regularly pay you $200 or more?
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5. Are you completely confident and comfortable that you understand all your options and can create your own audio programs, video programs , coaching programs, workshops, seminars and online courses?
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6. Do you currently have a persuasive presentation that has been proven to get people to buy your big ticket program immediately?
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7. Do you have a strategy for ultimately asking your experience and knowledge to a lot more people so that you’re not limited to just working with people one on one?
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8. Do you have an email list of 10,000 or more names of people who know you like you and trust you? |
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9. Do you currently feel you have enough time and freedom to do what you want?
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10. Are you reaching as many people with your message as you want, as quickly as you want?
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11. Do you have a strategy that lets you help more people and make more money without your having to do more work?
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12. Do you have a system that is proven to attract people to your persuasive presentation and get them to watch, read or listen to it?
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13. Do you think you are more likely to succeed by trying to create, market, and deliver your new big ticket program on your own without getting expert guidance along the way? |
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Other Notes